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Ryan Newman, Daytona 500 Champion!!
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Ryan Newman, Daytona 500 Champion!!
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Most Valuable Motorsports Brand in the World: Daytona 500 “Great American Race” Spotlighted by Forbes
Daytona International Speedway/ISC., Press Release

DAYTONA BEACH, Fla. – The Daytona 500, also known to as “The Great American Race,” has added yet another moniker to its identity: “The World’s Most Valuable Motorsports Brand.”

In an article posted this week on Forbes.com, the Daytona 500, NASCAR’s biggest, richest and most prestigious race was named one of the world’s most valuable sporting events brands. It was the only motorsports event on the Magazine’s Top 10 List and ranked only behind the Super Bowl, the Summer Olympics and soccer’s World Cup. It ranked ahead of such sports mainstays as the World Series, NBA Finals and NCAA Final Four.

“Obviously the equity and brand recognition in the Daytona 500 is unparalleled in motorsports,” said Daytona International Speedway President Robin Braig. “The Daytona 500 has been the pinnacle of auto racing since its first running in 1959.”

Reporter Peter J. Schwartz noted in his piece that “once considered almost exclusively a sport of the U.S. South, stock car racing has become the second most popular sport in the country. Worth $91 million, NASCAR's Daytona 500 is our fourth most valuable brand.” He added “that despite the lack of a truly international audience, NASCAR's top race garners four times the revenue of rival Formula One's fabled Monaco Grand Prix.”

The NFL's Super Bowl was worth $379 million, followed by the Summer Olympics ($176 million), soccer's World Cup ($103 million) and the Daytona 500 ($91 million).

The list was compiled by adding up television rights fees, sponsorship revenue from signage inside the stadium, ticket receipts and licensing revenue. That number was then divided this amount by the number of days of competition.

The complete Top 10 lists includes: Super Bowl; Summer Olympics; FIFA World Cup; Daytona 500; Rose Bowl; NCAA Men’s Final Four; Winter Olympic Games; Kentucky Derby; World Series; and the NBA Finals.

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Ryan Newman, Daytona 500 Champion!!
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Posted 2/6/2007 10:51 PM ET
From staff and wire reports

The Daytona 500 on Feb. 18 will post a record purse of more than $18 million, up almost $3 million from 2006.
The winner will receive at least $1,443,250, and the runner-up will earn a minimum of $1,041,525. Last place will pay at least $226,295, which exceeds the winner's total in eight Nextel Cup races last year.

The total prize money is the largest in U.S. motor sports, topping the $10,518,565 for the 2006 Indianapolis 500.

But Indy still rewarded more to last year's winner ($1,744,855 for Sam Hornish Jr.) than Daytona ($1,505,124 for Jimmie Johnson).

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Daytona 500 outranks World Series and Final Four
Tuesday, Feb 6, 2007 10:17 am EST

Associated Press
Forbes magazine's top 10 list of most valuable sporting event brands listed the Daytona 500 behind only the Super Bowl (1), Summer Olympics (2) and soccer's World Cup (3), and ahead of the Rose Bowl (5), NCAA Final Four (6), Winter Olympics (7), Kentucky Derby (8), World Series (9) and the NBA Finals (10).

The list was compiled by adding up television rights fees, sponsorship revenue from signage inside the stadium, ticket receipts and licensing revenue. That number was then divided by the number of days of competition.

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Pos. Driver Make Speed Time

1. R. Rudd Ford 186.050 48.374
2. D. Gilliland Ford 185.774 48.446
3. S. Marlin Chevrolet 185.437 48.534
4. J. Gordon Chevrolet 185.090 48.625
5. E. Sadler Dodge 185.037 48.639
6. D. Ragan Ford 184.976 48.655
7. Dale Jr. Chevrolet 184.964 48.658
8. D. Stremme Dodge 184.797 48.702
9. J. Montoya Dodge 184.687 48.731
10. B. Said Ford 184.460 48.791

Pos. Driver Make Speed Time

1. R. Rudd Ford 186.761 48.190
2. S. Marlin Chevrolet 186.093 48.363
3. D. Gilliland Ford 186.000 48.387
4. J. Montoya Dodge 185.858 48.424
5. J. Gordon Chevrolet 185.563 48.501
6. J. Montoya Dodge 185.533 48.509
7. D. Stremme Dodge 185.468 48.526
8. Ky. Busch Chevrolet 185.345 48.558
9. T. Stewart Chevrolet 185.261 48.580
10. E. Sadler Dodge 185.212 48.593

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HERE'S OUR FRONT ROW FOR THE 2007 DAYTONA 500!!!!!!!!!!
CONGRATULATIONS TO TEAM YATES!! THE CANDYMEN CAN!!

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Daytona 500 qualifying results
FOXSports.com
Posted: 46 minutes ago



NASCAR NEXTEL Cup Series

Daytona 500
Qualifying Results
Daytona Beach, Fla.

Driver Date Speed Time
Track Qualifying Record Bill Elliott 2/9/87 210.364 42.783

# Car Driver Team Speed Time

1 38 David Gilliland M&M's Ford 186.320 48.304
2 88 Ricky Rudd Snickers Ford 185.644 48.489
3 40 David Stremme Coors Light Dodge 185.487 48.521
4 42 Juan Pablo Montoya# Texaco/Havoline Dodge 185.338 48.560
5 6 David Ragan# AAA Ford 185.300 48.570
6 60 *Boris Said SoBe No Fear Energy Drink Ford 185.212 48.593
7 24 Jeff Gordon Dupont Chevrolet 185.079 48.628
8 14 *Sterling Marlin Waste Management Chevrolet 184.945 48.663
9 70 *Johnny Sauter Yellow Transportation/Haas Chevrolet 184.850 48.688
10 48 Jimmie Johnson Lowe's Chevrolet 184.767 48.710
11 17 Matt Kenseth DeWalt Ford 184.638 48.744
12 25 Casey Mears National Guard/GMAC Chevrolet 184.634 48.745
13 5 Kyle Busch Carquest/Kellogg's Chevrolet 184.509 48.778
14 11 Denny Hamlin Fed Ex Express Chevrolet 184.449 48.794
15 00 *David Reutimann# Domino's Toyota 184.419 48.802
16 36 *Jeremy Mayfield 360 OTC Toyota 184.351 48.820
17 18 J.J. Yeley Interstate Batteries Chevrolet 184.336 48.824
18 23 *Mike Skinner Bill Davis Racing Toyota 184.324 48.827
19 20 Tony Stewart The Home Depot Chevrolet 184.260 48.844
20 19 Elliott Sadler Dodge Dealers/UAW Dodge 184.256 48.845
21 26 Jamie McMurray Crown Royal Ford 184.211 48.857
22 1 Martin Truex Jr. Bass Pro Shops/Tracker Boats Chevrolet 184.139 48.876
23 8 Dale Earnhardt Jr. Budweiser Chevrolet 184.008 48.911
24 43 Bobby Labonte Cheerios/Betty Crocker Dodge 184.00 48.913
25 55 *Michael Waltrip NAPA Auto Parts Toyota 183.899 48.940
26 39 *Regan Smith Ginn Resorts Chevrolet 183.865 48.499
27 66 Jeff Green Best Buy/HAAS Automation Chevrolet 183.662 49.003
28 9 Kasey Kahne Dodge Dealers/UAW Dodge 183.610 49.017
29 12 Ryan Newman Alltel Dodge 183.602 49.019
30 16 Greg Biffle Ameriquest Ford 183.535 49.037
31 29 Kevin Harvick Shell/Pennzoil Chevrolet 183.494 49.048
32 4 *Ward Burton State Water Heaters Chevrolet 183.464 49.056
33 15 *Paul Menard# Menards/Peak Antifreeze Chevrolet 183.426 49.066
34 45 Kyle Petty Wells Fargo Dodge 183.329 49.092
35 01 Mark Martin U.S. Army Chevrolet 183.266 49.109
36 96 Tony Raines DLP HDTV Chevrolet 183.094 49.155
37 2 Kurt Busch Miller Lite Dodge 183.068 49.162
38 7 Robby Gordon Jim Beam Ford 183.050 49.167
39 22 Dave Blaney Caterpillar Toyota 183.035 49.171
40 84 *A.J. Allmendinger# Red Bull Toyota 182.856 49.219
41 7 Clint Bowyer Jack Daniel's Chevrolet 182.771 49.242
42 34 *Kevin Lepage Makoto Dodge 182.711 49.258
43 37 *Bill Elliott R&J Racing Dodge 182.708 49.259
44 41 Reed Sorenson Target Dodge 182.559 49.299
45 83 *Brian Vickers Red Bull Toyota 182.508 49.313
46 78 *Kenny Wallace Furniture Row Chevrolet 182.500 49.315
47 13 *Joe Nemechek CertainTeed/Ginn Resorts Chevrolet 182.474 49.322
48 21 Ken Schrader Little Debbie Snack Cakes Ford 182.452 49.328
49 10 Scott Riggs Valvoline/Stanley Tools Dodge 182.437 49.332
50 44 *Dale Jarrett UPS Toyota 182.061 49.434
51 99 Carl Edwards Office Depot Ford 181.020 49.445
52 31 Jeff Burton Cingular Wireless Chevrolet 181.976 49.457
53 71 *Frank Kimmel Fast Track Driving School Ford 181.693 49.534
54 49 *Mike Bliss BAM Racing Dodge 181.539 49.576
55 4 *Eric McClure Hefty Brand Chevrolet 181.269 49.650
56 30 *Stanton Barrett Bad Boy Power Drink Chevrolet 181.163 49.679
57 27 *Kirk Shelmerdine Lilly Trucking of Virginia Chevrolet 181.127 49.689
58 72 *Brandon Whitt# Dutch Quality Stone Chevrolet 180.473 49.869
59 74 *Derrike Cope Royal Adminstration Dodge 180.353 49.902
60 58 *James Hylton Retirement Living TV Chevrolet 179.637 50.101
61 9 *Mike Wallace Miccosukee Resorts Chevrolet 171.305 52.338
* - Required to qualify on time

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Ryan Newman, Daytona 500 Champion!!
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I really hope Paul can make it in the race. He needs to run well in the Duels.

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