SCENEDAILY
08:08AM ET
THURSDAY AUGUST 16, 2007
BY SCENEDAILY STAFF REPORT

The Sept. 23 NASCAR Nextel Cup Series race at Dover International Speedway has been named the Dodge Dealers 400 under terms of a newly announced sponsorship.

David Spade, "Saturday Night Live" alumnus and current star of the CBS comedy "Rules of Engagement," will serve as grand marshal. R. Lee Ermey, the host of "Mail Call," will serve as the honorary starter and wave the green flag.

As part of the new sponsorship, any customer who purchases a Dodge car or truck from dealers in the Baltimore, DelMarVa Peninsula, Norfolk, Richmond or Roanoke, Va., areas or in West Virginia, between Aug. 13 and Sept. 10, will receive four tickets to the race. Details are available at www.FreeDoverTickets.com.

In addition, 3,000 tickets will be distributed through the USO to active-duty servicemen and women and their families so they can attend the Dodge Dealers 400.

Financial terms of the contract were not disclosed.

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Ryan Newman, Daytona 500 Champion!!
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This is also called:

We couldn't sell the tickets, so we'll give them to a good cause and use them as incentives

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I really don't think that is the case at all Pack Rat. Dover usually sells out.
Especially since this is a one of the 10 Chase races.
This is what their website says about these tickets:

- In a gesture of thanks to the men and women that defend the United States, 3,000 tickets will be distributed through the USO to active-duty servicemen and women and their families so they can enjoy the Dodge Dealers 400 in person.

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Ryan Newman, Daytona 500 Champion!!
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I guess it was the giving tickets to car buyers that got me. My apologies.

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