Official Release
January 19, 2007
11:36 AM EST (16:36 GMT)
OAK BROOK, Ill. -- Sharpie, a Newell Rubbermaid brand, announced it has inked an agreement with Dale Earnhardt Inc. to sponsor Dale Earnhardt Jr. in 2007. The first time Earnhardt will drive the No. 8 Sharpie car is in the Sharpie MINI 300, the NASCAR Busch Series race at Bristol Motor Speedway in March. In celebration of the partnership, a line of "No. 8" Sharpie markers will debut in stores nationwide in April.
"Sharpie is bold and Dale Jr.'s confidence, bold personality and drive to win embody the Sharpie brand," said Jill Rahman, vice president of marketing, Total U.S. Writing for Sanford, makers of Sharpie. "The new relationship joins the leading permanent marker brand, NASCAR's most popular driver and the passion of millions of fans. Together, we will make a bold mark."
As Earnhardt enters his eighth full season in the Nextel Cup Series, he has quickly taken the lead as one of the most successful drivers netting 17 trips to victory lane. His success on and off the track has fueled him to the Most Popular Driver Award the last four years and top five of "most-liked athletes in America," according to a 2006 Harris Interactive poll.
Well-known as the autograph marker of choice, Sharpie has been a NASCAR team sponsor since 2001 and is title sponsor of two races at Bristol Motor Speedway, the Sharpie MINI 300 Busch Series race March 24, and the Sharpie 500 Nextel Cup race August 25.
"I have used my share of Sharpie markers to sign autographs and in the shop, so bringing Sharpie on as a sponsor was a natural," said Dale Earnhardt Jr. "Sharpie has been part of racing for years and they continue to be committed to the fans and the sport. I can't think of a better fit, not to mention I can get all the Sharpie markers I need now."
Sharpie is planning a series of on and off track activities throughout the year, including brand advertising and in-store merchandising support for its new line of No. 8 Sharpie markers. Earnhardt will also lend a hand to Sharpie's Autographs for Action program, a national campaign benefiting community organizations, charities and schools with both funds and supplies
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Official Release
January 19, 2007
11:36 AM EST (16:36 GMT)
OAK BROOK, Ill. -- Sharpie, a Newell Rubbermaid brand, announced it has inked an agreement with Dale Earnhardt Inc. to sponsor Dale Earnhardt Jr. in 2007. The first time Earnhardt will drive the No. 8 Sharpie car is in the Sharpie MINI 300, the NASCAR Busch Series race at Bristol Motor Speedway in March. In celebration of the partnership, a line of "No. 8" Sharpie markers will debut in stores nationwide in April.
"Sharpie is bold and Dale Jr.'s confidence, bold personality and drive to win embody the Sharpie brand," said Jill Rahman, vice president of marketing, Total U.S. Writing for Sanford, makers of Sharpie. "The new relationship joins the leading permanent marker brand, NASCAR's most popular driver and the passion of millions of fans. Together, we will make a bold mark."
As Earnhardt enters his eighth full season in the Nextel Cup Series, he has quickly taken the lead as one of the most successful drivers netting 17 trips to victory lane. His success on and off the track has fueled him to the Most Popular Driver Award the last four years and top five of "most-liked athletes in America," according to a 2006 Harris Interactive poll.
Well-known as the autograph marker of choice, Sharpie has been a NASCAR team sponsor since 2001 and is title sponsor of two races at Bristol Motor Speedway, the Sharpie MINI 300 Busch Series race March 24, and the Sharpie 500 Nextel Cup race August 25.
"I have used my share of Sharpie markers to sign autographs and in the shop, so bringing Sharpie on as a sponsor was a natural," said Dale Earnhardt Jr. "Sharpie has been part of racing for years and they continue to be committed to the fans and the sport. I can't think of a better fit, not to mention I can get all the Sharpie markers I need now."
Sharpie is planning a series of on and off track activities throughout the year, including brand advertising and in-store merchandising support for its new line of No. 8 Sharpie markers. Earnhardt will also lend a hand to Sharpie's Autographs for Action program, a national campaign benefiting community organizations, charities and schools with both funds and supplies
I for one congratulate them on the signing and am happy to see they'll actually do something with their sponsorship this time. Of course, they were sponsoring Kurt Busch...not much you could do with that...
I for one congratulate them on the signing and am happy to see they'll actually do something with their sponsorship this time. Of course, they were sponsoring Kurt Busch...not much you could do with that...
Surely you are speaking about the old Kurt Busch that was with Rousch. (The angry and bad attitude he displayed, even upon winning a championship, were not very nice.) I like the new and improved Kurt Busch much better. I believe that Roger Penske has had and will continue to have a positive influence on Kurt and his attitude. When Kurt was with Rousch he never smiled at all, now he smiles most all the time! I have gone through all of this here before, so I will just say that Kurt seems to be much happier with Penske Racing. Roger Penske is an awesome person and he breeds that integrity in all his drivers in all the divisions that his organization races in.
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Surely you are speaking about the old Kurt Busch that was with Rousch. (The angry and bad attitude he displayed, even upon winning a championship, were not very nice.) I like the new and improved Kurt Busch much better. I believe that Roger Penske has had and will continue to have a positive influence on Kurt and his attitude. When Kurt was with Rousch he never smiled at all, now he smiles most all the time! I have gone through all of this here before, so I will just say that Kurt seems to be much happier with Penske Racing. Roger Penske is an awesome person and he breeds that integrity in all his drivers in all the divisions that his organization races in.
lol, true...I meant to say Old Kurt Busch of yesteryear. Thanks for the clarification
DEI, Sharpie agree on 2007 Busch sponsorship
I have gone through all of this here before, so I will just say that Kurt seems to be much happier with Penske Racing. Roger Penske is an awesome person and he breeds that integrity in all his drivers in all the divisions that his organization races in. 
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