NASCAR Driver Kasey Kahne Remains the Object of Affection for “Allstate Girls”
NASCAR Driver Kasey Kahne Remains the Object of Affection for “Allstate Girls” in New Spots in Popular Advertising Campaign
Two New Allstate Spots to Break on FOX During Telecast of Sprint Cup Series Race in Las Vegas March 2
Taylor PR For Allstate, Press Release
NORTHBROOK, Ill. (February 27, 2008) – NASCAR driver Kasey Kahne is best known for the lead foot that propels him to speeds close to 200 miles per hour, but the seven-time Sprint Cup Series race winner proves he’s also quick on his feet in Allstate’s new 2008 motorsports-themed television commercials.
Building on the popularity of the first three years of its “Allstate Girls” advertising campaign, Allstate, the official insurance sponsor of Gillett Evernham Motorsports, is kicking off the 2008 Sprint Cup Series season with the launch of two new television spots featuring Kahne, the Allstate Girls, and for the first time on camera, a pairing of Kahne and Allstate spokesperson Dennis Haysbert. The commercials will debut March 2 during FOX’s third Sprint Cup Series telecast of the season.
One of the spots showcases Kahne as a nimble-footed dancer in a music video spoof, reprising his familiar role as the object of the Allstate Girls’ affection. The lighthearted commercials tout Allstate’s Your Choice Auto® Insurance, which offers greater protection with features such as Accident Forgiveness and special rewards like the new Safe Driving BonusSM Check to customers who drive safely and are accident-free on the road. The spots are available for viewing at www.allstate.com.
“These new commercials build on the success of our previous spots while creating a unique safe driving message that resonates with NASCAR fans,” said Lisa Cochrane, Allstate’s vice president of marketing. “The spots deliver our brand message, integrate our assets and bring Dennis and Kasey together on camera for the first time – we’re thrilled with the final product.”
The 60- and 30-second spot titled “Sponsorship” features Kahne and the three Allstate Girls. The spot opens with the girls dining at a café, discussing how they will spend the Safe Driving BonusSM Check they just received from Allstate. It slowly dissolves into a dream sequence detailing a unique sponsorship opportunity with the girls and Kahne’s race car. Showcasing some never-before-seen dance moves, Kahne only fuels the affection the girls have developed for him over the last three years. The ad closes with Haysbert promoting Allstate’s new Safe Driving BonusSM Check, part of Allstate Your Choice Auto® Insurance.
A 30-second spot titled “Dennis & Kasey” opens with Haysbert and Kahne standing near the garages at a racetrack on race day with Kahne’s stock car in the background. As Kahne and Haysbert tout Allstate’s new Safe Driving BonusSM Check, an unexpected encounter with the Allstate Girls leads to an unfortunate, yet humorous ending for Kahne’s race car. The ad ends with Haysbert promoting Allstate’s Your Choice Auto® Accident Forgiveness feature.
“It was a blast shooting these latest Allstate commercials,” Kahne said. “Practicing my dance moves for the ‘Sponsorship’ spot helped me realize that I won’t be leaving racing to pursue a career as a hip-hop dancer. The commercial with Dennis and I was an honor to shoot – we had a great time together.”
Both spots were created by Leo Burnett. These ads will run exclusively during television programming throughout the 2008 Sprint Cup Series season. Fans can also view the commercials by logging onto Allstate.com. In addition to the television spots, interactive components of the campaign will feature a Safe Driving BonusSM Check virtual garage where fans can design their own stock car and e-mail it to their friends, as well as an Accident Forgiveness-branded banner where visitors can download an interactive desktop widget of Kahne for their computer.
In 2008, Allstate continues as the official insurance sponsor of Gillett Evernham Motorsports, which includes Sprint Cup Series drivers Kasey Kahne, Elliott Sadler and Patrick Carpentier. This will also be Allstate’s fourth year as the title sponsor for the Allstate® 400 at the Brickyard®, to be held July 27 at the historic Indianapolis Motor Speedway.
Allstate’s Your Choice Auto® Insurance offers customers more protection, added incentives and new rewards for driving safely. Your Choice Auto® offers customers more options and features, including: Accident Forgiveness, the new Safe Driving BonusSM Check, Deductible RewardsSM and New Car Replacement.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,900 exclusive agencies and financial representatives in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate®. Encompass® and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.
About Gillett Evernham Motorsports
Gillett Evernham Motorsports is a leading team in the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Founded by Ray Evernham in 1999, the team is in its eighth season of competition at the highest level of NASCAR racing with drivers Kasey Kahne in the No. 9 Budweiser Dodge, Patrick Carpentier in the No. 10 Valvoline Dodge, and Elliott Sadler in the No. 19 Best Buy/Stanley Tools/McDonald’s Dodge in the NASCAR Sprint Cup Series. Gillett Evernham Motorsports also fields the No.9 Dodge in the NASCAR Nationwide Series, driven by the three NASCAR Sprint Cup drivers and Chase Miller.
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see its things like this that annoy me and I assume other guys who are kahne fans no one seems to care that he can drive
Awe kkfan, don't get mad. We all know that he has that ride because he has driving talent.
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so KKfan is that gonna be his new driver suite? with all the hearts on it ? lol can't believe he allowed himself to be seen in that one! too funny!
I second that one E.That commercial will make every man proud to be a KK fan.and you know every Bud drinker is spinning donuts on their barstools after seeing that one.
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yikes honcho.... that is an image I will have stuck in my head now as I lay me down to sleep!!!!!!!ugggghhhhh!!!!!!! lol well I am sure he got paid for it and will be paying for it for a long time!
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I thought I hated the commercials last year...please stop. I don't know I've ever kept a negative opinion about an athlete base soley on his endorsements, but to be honest, I can't stand to see him race because of these spots. Again, please stop.
NASCAR Driver Kasey Kahne Remains the Object of Affection for “Allstate Girls”
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