Battle Heats Up for the 2007 NASCAR NMPA Chex® Most Popular Driver Award
Elevation Motorsports Group For General Mills, Press Release
MINNEAPOLIS (May 7, 2007) – The 2007 season is well under way and the battle is heating up for the 2007 NASCAR NMPA Chex® Most Popular Driver Award. Race fans have really begun to show their enthusiasm for their favorite driver and continue to make their votes count at
www.MostPopularDriver.com. One million votes have been cast to date, and surpassing last year’s total of 2.8 million votes is in sight.
So far this year the competition is among many of the favorites from last year. With more than half-a-million votes cast, the top-10 drivers after six races include in alphabetical order: Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, Dale Jarrett, Jimmie Johnson, Kasey Kahne, Matt Kenseth, Elliott Sadler, Tony Stewart, and Michael Waltrip.
“It never ceases to amaze me how dedicated the fans are to supporting their favorite driver,” stated Rohan Thakur, marketing manager for Chex® cereals. “Their enthusiasm and support is the reason why we at Chex® cereals have enjoyed sponsoring this award each year. We’re off to a great start with this year’s participation and we hope to continue that push throughout the season.”
Fans are encouraged to continue voting once a day, every day for their favorite driver. Every time fans vote they increase their chances of winning big themselves with the Chex® Vote to Win Sweepstakes. After voting the first time at
www.MostPopularDriver.com, fans can register for the monthly online newsletter and complete a sweepstakes entry. Every time thereafter fans visit the site to cast a vote, they will be entered to win monthly prizes as well as a Grand Prize trip for two to the NMPA Myer Brothers Award Luncheon and presentation of the NASCAR NMPA Chex® Most Popular Driver Award in New York City. Entries must be received by October 1, 2007. See
www.MostPopularDriver.com for official rules.
Votes will continue to be counted every day through the remainder of the season. Fans should vote once a day, every day before Monday, November 19, 2007, at 11:59 a.m. CST to advance their favorite driver to the top of the standings.
More than 50 Nextel Cup Series drivers are eligible in 2007 for the esteemed NASCAR NMPA Chex® Most Popular Driver Award, which is administered by the National Motorsports Press Association (NMPA). It has been awarded annually since 1953 and is one of the oldest awards in racing.
Chex® cereals are a fan favorite on and off the race track. For more than 60 years, Chex® cereals have been served on family breakfast tables and in 2001 joined one of the first families of racing, Petty Enterprises, as a sponsor. Chex® is a big supporter of racing and is an associate sponsor of the legendary #43 Dodge driven by Bobby Labonte.
Chex® recognized the passion and loyalty of the motor sports fan and in 2005 began to sponsor the NASCAR NMPA Chex® Most Popular Driver Award. To date, more than 15 million votes have been cast and it is the largest fan-based award in motor sports.
Chex® cereals offer wholesome great taste, calcium, vitamins and an enjoyable crunch while remaining low in fat and cholesterol-free. From the original Wheat Chex®, the brand has grown to include six varieties to suit eaters with different tastes. Classic Wheat Chex®, Corn Chex®, Rice Chex® and Multi-Bran Chex® cereals offer a simple, delicious taste of oven-toasted grains while the Honey Nut Chex® adds a sweet but not too sweet flavor the whole family will enjoy.
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